Our Work
Back to Our WorkMcHardy Vacuum Corporate Website
Services Delivered:
- Web Measurement & Analytics
- Digital Marketing Plan
- Site Planning & Requirements Analysis
- Usability Testing
- Information Architecture
- Interface Design
- Content Development
- Content Management System
- Rich Internet Applications
- Hosting & Support
- Search Engine Optimization
- Email Marketing
- Application Development
- Ecommerce Development
- Search Engine Marketing
Overview
Branding a Business
Since its modest origins in 1946, London, Ontario-based McHardy Vacuum has grown into one of the largest privately owned vacuum and cleaning supply centres in North America. You don't achieve that kind of longevity and success without building strong relationships along the way. But then business has always been personal with McHardy Vacuum. In working to better serve their customers, McHardy was quick to understand the potential of digital marketing. And they were ready to take the next step with e-commerce. That's where Velocity Studios came in.
Challenge
Respecting the Past, Embracing the Future
McHardy Vacuum envisioned an updated website that was fresher, more userfriendly and better able to support a robust on-line shopping feature. The challenge: how do you embrace modern technology without compromising the good, old-fashioned, personal touch on which McHardy had built their reputation? Velocity saw that the solution was two-fold. We would build a solid architectural base, capable of supporting operations such as a sophisticated shopping cart system, and a practical, helpful user-interface that reinforced the charming characteristics and customer service of the McHardy Vacuum brand.
Solution
Cleaning Up Across the Nation
Velocity created a website tailored to the specific needs of McHardy Vacuum and their customers. In addition to an integrated e-commerce solution, features include search engine optimization, to draw more hits to the site, and a customized content management system, to allow McHardy staff to make easy, timely updates to the website. As well, better tracking and reporting components enable McHardy to better understand what their market is looking for on the website, and respond accordingly. Today, the McHardy Vacuum website has become a shopping destination for satisfied customers across the region, the Province and the Country.
