Our Process


Understanding Who You Are

Exploring Trends & Gaining Insight

Analyzing specific requirements for the project is our first step in creating an effective web presence. We examine the project needs from several different vantage points, uncovering the ways people will interact with the virtual tour and overall brand. Great online initiatives come from a thorough understanding of your target market and objectives. It is absolutely essential we understand the goals of the site and who your users are. We assemble a complete and accurate picture of your organization, stakeholders, customers and competitors before starting the creative process.

This Stage Involves
  • Establish Vision & Scope
  • Determining the project and user success factors
  • Determining the user needs and target usability requirements
  • Strategic & Competitive Analysis
  • High-level planning and information architecture