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Voyageur Transportation Corporate Website

Overview

Going Places

Across Ontario, Voyageur gets people and businesses where they need to be with extensive transportation services - including charters, non-emergency medical transfers, trucking, limousines and school buses. Their familiar vehicles can be spotted everywhere from businesses, airports and schools to health centres and residences. And with supportive offerings like first-aid, driver training and a host of integrated service solutions, Voyageur is more than a simple ride. So, when it was time to update their online presence, Voyageur knew it was time to pick up Velocity Studio.

Challenge

Simplifying the Complex

The goal of any website is to get the right people to the right information. So, understanding the user's perspective is vital. The primarily challenge in redesigning Voyageur's site was in presenting so many different services and targeting so many different demographics - without confusing or confounding its users.

Solution

Putting it in Perspective

If there's more than one way to solve a problem, shouldn't there be more than one way to navigate a website? We think so. That's why Velocity built an intuitive site structure based on a multi-dimensional hierarchy. In other words: we designed the site with several ways to browse the same content - all depending on the user's viewpoint. Now, more users have more ways to use the site than ever with features like online quoting and booking systems.

Project elements included:

  • strategic planning and information architecture
  • website branding and interface design
  • a custom content management system toolset
  • content development, including writing
  • search engine optimization
  • hosting, email, IT support
  • site metrics and reporting, and
  • employee intranet development

By creating a more personal dialogue with its users, the new Voyageur website is converting more prospects into customers.

36% Increase in Online Quotes
39% Increase in Average Time on Site