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Creating a Personal Connection

Information Architecture

For a website to be profitable and highly visible it has to rank well in the Search Engines, and to rank well it must be easy for the Search Engine to crawl and index your site.

Once your site has been properly crawled and indexed the Search Engines will decide how relevant your site is to the various search terms you would like to be found for. To maximize your chances of success your site needs to have its information structured in an intelligent and logical way so that the primary categories are clearly defined, as are the secondary categories.

A disorganized site structure is the same as having your weekend newspaper delivered as a stack of typed articles - difficult to make sense of or refer to later.

A correctly structured site, with well defined information themes and a clear hierarchy, will make it easier for both your users and the Search Engines to navigate. The end result will be increased rankings for your search terms and users that convert at a higher rate.

What Our Clients Are Saying:

“I can literally say that this campaign has evoked institutional change while raising the profile of our organization to an all-time 40 year high. I have not received so much positive feedback from my target audience, industry experts and beyond on any other project in my career."

Jeff Sage
Marketing Director
Fanshawe College