Our Services

Creative:

Creating a Personal Connection

Content Development

When it comes to the Search Engines, content really is king. The content on your site pages will determine how successful your site is in attracting visitors through the Search Engines.

Your website pages should contain unique, relevant content that contains the specific terms and key phrases that are unique to your products or services.

Speak your customer's language

Your website needs to convert visitors, whether that means them contacting your sales team or purchasing your products, and the content of your pages needs to speak to them personally. Website content needs to be researched and directed at your target customer's personality type and needs. If potential customers don't feel that the tone of your website matches their needs they will go elsewhere.

The key to optimized website content is that it should not look as if it's been optimized. Over-optimized pages will make your content look forced, causing visitors to leave your site. Keywords or key phrases can be used in certain elements of the page for maximum effect, ensuring maximum relevance without having to overuse your key phrases and degrade the quality of your content.

Working with your marketing department, or making use of your existing marketing materials, our professional copywriters will ensure that your website projects the right message and speaks to your customers needs.

Please contact us today to find out how we can help you better engage with your customers.

What Our Clients Are Saying:

“I can literally say that this campaign has evoked institutional change while raising the profile of our organization to an all-time 40 year high. I have not received so much positive feedback from my target audience, industry experts and beyond on any other project in my career."

Jeff Sage
Marketing Director
Fanshawe College